5 things we know about personal care:

  • Femcare has finally grown-up; out with the euphemisms, in with a positive reality check.
  • Navigation is key; graphic hierarchy is the invaluable visual shorthand.
  • The arms war of metallic finishes on toothpaste has ended – a perfect time for a new approach?
  • Small may be beautiful in deodorant packs but it makes branding crucial.
  • Korean charcoal-based toothpaste might work a treat but we think the colour will be a hurdle to successes elsewhere.
  • 8 Kits
  • Act
  • Eurax
  • Gorgeous Feet
  • Smile Group
  • Tampons
  • Towels

Our personal care brands include: Boots Femcare, Boots Smile, Boots Gorgeous Feet, Boots Act, Aquafresh,
Gillette Fusion & Boots Essentials.