5 things we know about OTC:

  • Moving to self-diagnosis is making packaging and in-store design increasingly important.
  • Over the counter purchasing is all about trust – so strong umbrella brands are essential.
  • Efficacy isn’t the only factor in OTC success – you need the emotional connection with consumers to build upon.
  • Getting innovative with delivery mechanisms works wonders for differentiation.
  • Age rules! We need to consider the potential impact of our ageing population.
  • Buscopan
  • Bisodol
  • Bisolvon
  • Boots Vitamins
  • Boots Vitamins
  • Mucosolvan
  • Savlon cream
  • Smokerlyzer
  • Venus
  • Acid
  • Tixylix
  • Alovclair
  • Infacol
  • Eurax
  • NIoxin

Our OTC brands include: Buscopan, Mucosolvan, Bisolvon, Nicotinell, Bisodol, Infacol, Aloclair, Tixylix, Savlon, Eurax, Lypsyl, Boots Essentials, Boots ‘Feel the Difference’, Boots Act, Nioxin & Weleda.