5 things we know about infant & baby care:
- An emotional bond is key. Get it right and you’ll have mum at hello.
- Safety is paramount, so clear and concise dosing information is our first consideration.
- From medicines to shampoos, mums want efficacy balanced with gentleness.
- Brand awareness starts young, so packaging that will also appeal to slightly older children needs to be considered.
- BOP is incredibly important as some parents scrutinize a brand’s ethics as well as its efficacy.
