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WHEN IRREVERENCE BECOMES IRRELEVANCE

Beauty

As L’Oréal’s sale of The Body Shop looms large over the horizon (Goldman Sachs and virtually all the world's largest private equity businesses are reported to be putting in bids), this month's SPC magazine features our Creative Director Nick’s views on what made the brand so unique and why it’s become increasingly irrelevant in a retail market where consumers are spoilt for choice.

Download Nick's article - When Irreverence becomes Irrelevence - to see what lessons can be learned and how brands can ensure they don't meet with the same fate.....

Further reading:
The Language of Beauty
Advertising – Social Media or Social Comment Media?
Cosmoprof Bologna 2017