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SUPER HERO OR SUPER VILLAIN? HOW BRAND DESIGN CAN DELIVER INGREDIENT-LED STORIES

Beauty

Ingredient-led beauty brands are big business. From facemasks containing snail slime to microalgae creams, ingredients are taking a starring role at an ever-increasing rate. But with fierce competition and restless consumers, how can ingredient-led beauty brands cut through the noise and stand the test of time?

In his latest article, published in BeautyMatter on 5 May, our Creative Director Nick Vaus sets out three key ways that brands can engage with ingredients, along with their pros and cons. Have a read to see how best to bring ingredient stories to life: Super hero or super villain? How brand design can deliver compelling ingredient-led stories.


Further reading:
Charlotte Mensah’s Ingredient Narrative
The 7 Deadly Sins of Beauty Branding
Cosmoprof Bologna 2017