Dew Gibbons + Partners

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KIDS SHOULD ALWAYS COME FIRST

Beauty

Brands need to tread very carefully and respect childhood – centring on fun and play for as long as possible. But these days too many baby care and children’s products seem to be designed to appeal to parents, not their children.

Sara, our Client Services Director (and mum), provides her view on the subject in Kids Should Always Come First, published by SPC Magazine for its July issue.

Further reading:
Baby Dove case study
Mama Natura case study