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BEAUTY HOUSEHOLD – HOME AND BEAUTY’S EXCITING NEW LOVE CHILD

Beauty

It’s almost incredible that Beauty Household didn’t exist before. Household products have as much right of place on your shelf as beauty does – they directly touch your skin and fragrance it, your clothes and home. So, the emergence of Beauty Household is an exciting, and most welcome, new category.

Creative Director Nick Vaus talks through the development, key visual and brand identifiers and outright best in class of Beauty Household in BeautyMatter, published August 28th 2017, Exclusives, Insight.

More reading:

Super Hero Or Super Villain? Ingredient-Led Stories
Cosmoprof Bologna 2017
The Seven Deadly Sins of Beauty Branding