Steve Gibbons is a regular contributor to online publication Cosmetics Business and SPC Magazine – the leading international magazine for the cosmetics, toiletries and fragrance industries. This time he’s highlighting that while simplicity sells when it comes to creating the design for iconic brands, it’s important to stay true to your heritage. To read the full article click here.
A new study from the University of Gothenburg claims that reading chick-lit while recuperating from illness can make women feel better and actively speed up their recovery – while we may all give testament to the mood-lifting powers of a good book, this seems to be one of the first scientific investigations into the efficacy of so-called ‘bibliotherapy’.
Do you have a large hippocampus? If you are super-sensitive to smell and frequently get snippets of memory from a familiar yet unexpected scent, then the likely answer is yes. While perfumers such as Jo Malone, Roja Dove and Francis Kurkdjian have turned their exceptional brain formation into highly successful businesses, the actual scent is only half the job. The rest of us have to work a little harder to deconstruct the mystique of bottled scent and the art of seduction that brands in this category have to play with their consumers to persuade them to exchange their cash for a great perfume in a beautifully-designed bottle.