It’s a hard job but someone has to do it – we do a regular scout across the beauty halls of London to see what catches our discerning eye. Here’s a little summary:
Show Beauty is the latest entrepreneurial venture by Tamara Ecclestone – daughter of Formula 1 CEO Bernie Ecclestone. Not one to rest on her celebrity-endorsed credentials the heiress has gathered a team of cosmetic heavyweights to bring her beauty concept to life. Team members include experts from Eve Lom, Giorgio Armarni, Elizabeth Arden and Guerlain. She also brought in world fragrance leaders Givauden (the same masterminds that brought us Thierry Mugler’s ‘Angel’, Marc Jacobs ‘Lola’ and Dior’s ‘Poison’) to create the Show Beauty signature scent.
The range features 11 hair styling products geared towards creating volume and improving texture. Tamara was clearly going for an opulent, decadent glamour vibe with the heavyweight packaging, which we think on the whole, she has pulled off. What we also found interesting was that Tamara had resisted putting her name on the brands packaging, but she does feature in the print campaign. The brand has been heavily promoted in UK magazines with both Harpers Bazaar and Elle working in partnership with Show Beauty to create how-to videos.
Touché by Flavien
Touché by Flavien is the hair care brand developed by Flavien Abbas who is probably most famous for the world’s most expensive blow dry. The £230 treatment was available from Urban Retreat where Abbas is Senior Artistic Director. Having worked in the industry since the age of 15 and owning a long list of celebrity clients Flavien has put his expertise into developing a range of products that approach hair care by scalp type rather than hair type. At the heart of the range is Flavien’s key ingredient and USP – Prickly Pear Extract. This precious elixir is known for its rarity and extortionate price tag. It takes over one million seeds and 36 hours to make just one litre of the stuff.
The Berkeley Square Cosmetics Company
In Fortnum and Mason we came across The Berkeley Square Cosmetics Company – a range of traditional toiletries named after the famous London W1 Square. In a nod to Great Gatsby fever, we loved the use of some beautiful illustrations by Gordon Conway across their fragrance packaging.
Conway was a magazine illustrator who lived the high life and promoted the image of a decadent flapper in the 1920s. Her beautiful illustrations are used across the Berkeley Square packaging and embody all that was new and exciting for women in the 1920s.
Back in 2010 we saw a bottle of Model’s Own nail polish go on sale for £80,000. The bottle featured a cap covered in 1118 diamonds that were hand placed by jewellery designers Frost of London. Not to be outdone Azature, the LA-based jewellery designer who has dressed the like of Rhianna and Beyoncé has produced a bottle of 267 carat black diamond nail polish. Clearly targeted at the one-percenters, the bottle of black diamond nail polish is the ultimate statement. Mortals with slimmer wallets can buy a piece of this luxury at a more achievable price point of £16.