5 things we know about fragrance & cosmetics:
- With fragrance, everything matters – from the flacon (obviously!) to the carton, to the communications, to the colour of the juice.
- Personality is the key – breathe life into your fragance’s personality and you will succeed.
- Make cosmetic packaging a small object of desire and you’ll become a must-have in an increasingly fickle world.
- Some customers love to customise, some don’t.
- Colour & coverage is not enough, skin health, naturalness and social responsibility count too.
